How do users feel about your website? How easy it is for users to find a product or information on your website? Believe it or not, user interface and user experience (UI/UX) are among the key ranking factors on search engines.
No matter how much you pay your developers to code your website, if it fails on UI/UX parameters, it will neither rank up nor get any traffic from search engines. And if your website does not appear in top search results, it’s of no use to you!
UI/UX is website design/development aspects, wherein a team of designers and developers work together to ensure that your website, application, app, or game is user-friendly and easy to use.